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Google Analytics

Web analytics platform from Google that measures website and app traffic, user behavior, and conversions to inform marketing and product decisions.

Sales Analytics & Reporting None
About Google Analytics

Web analytics platform from Google that measures website and app traffic, user behavior, and conversions to inform marketing and product decisions.

Integrations

Clay

Use Cases

  • Pull GA4 goal/conversion and traffic metrics for target-account pages, enrich accounts in Clay with engagement signals, and prioritize outreach based on recency and depth of visits
  • Use UTM- and page-level performance from GA to trigger Clay sequences for segments showing rising intent
  • Sync Clay-enriched firmographics back to GA via CSV for audience analysis and landing-page optimization