C
Cello
User-led referral platform for B2B SaaS to launch and manage user and affiliate referral programs, turning customers into a scalable growth channel.
Marketing Automation
None
About Cello
User-led referral platform for B2B SaaS to launch and manage user and affiliate referral programs, turning customers into a scalable growth channel.
Integrations
Clay
Use Cases
- Route referred signups into Clay, enrich with firmographics, and score for fast-track outreach
- Monitor referral conversions via Cello API/webhooks and trigger sequenced emails to advocates and referees
- Enrich affiliate-sourced accounts in Clay, then sync qualified leads to CRM for sales follow-up