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Cassandra

AI-powered marketing mix modeling and incrementality testing platform that measures performance and optimizes media budget allocation to maximize ROI.

Sales Analytics & Reporting None
About Cassandra

AI-powered marketing mix modeling and incrementality testing platform that measures performance and optimizes media budget allocation to maximize ROI.

Integrations

Clay

Use Cases

  • Import channel spend and conversions to Clay, enrich with firmographics, then push modeled budget recommendations back to stakeholders. Use Cassandra’s MMM outputs to trigger Clay sequences when channels underperform. Sync incremental lift insights to prioritize outreach to accounts influenced by high-ROI channels.